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What could happen if I leave the dye on longer than recommended?Updated a month ago

The longer the color is left on, the more intense it becomes, but depending on the shade it coukd also turn out more red.


Our red shades develop best after 120 minutes of application time (please do not exceed this), for brown we recommend 60 minutes, and blonde can be left on for 30 to 60 minutes depending on the desired intensity, with the result becoming richer after 60 minutes and showing warmer highlights.


The maximum application time, which should not be exceeded, is 120 minutes—however, this applies primarily to red shades. Brown shades should not be left on for longer than 90 minutes, and blonde shades for a maximum of 60 minutes.

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