What could happen if I leave the dye on longer than recommended?Updated 4 months ago
The longer the color is left on, the more intense it becomes, but depending on the shade, it may also develop more red tones.
Our red shades develop best after 120 minutes of application ( please do not exceed this time). For brown shades, we recommend 60 minutes, and blonde shades can be left on for 30 to 60 minutes depending on the intensity you want. After 60 minutes, blonde shades will appear richer and show warmer highlights.
The maximum application times should not be exceeded: 120 minutes for red shades, 90 minutes for brown shades, and 60 minutes for blonde shades.
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